Happy Thanksgiving season, hermanas! As the air gets cooler and the leaves turn to shades of amber and gold, it's time to start thinking about how you'll style your gorgeous curls for the big feast. Whether you're gathering with family or friends, these Thanksgiving hairstyles will have you looki...

Hermanas, today we are highlighting, Marula oil, one of the key ingredients found in our styling products. Did you know we co-developed our formulas with a group of all women chemists right here in the U.S.? Cory, La hermana mayor, learned how to formulate hair care products in 2018. Since day on...

Hermanas, fall is here and with the cooler weather comes changes in our curly care routine. Today, we’re going back to the basics to share how understanding hair porosity can help you reach your hair goals. What is Hair Porosity? Hair porosity refers to your hair's ability to absorb and retain mo...

Hey hermanas! Halloween is just around the corner, and it's the perfect time to get creative with your hair. Whether you're going for a spooky or a sweet look, your curls will be your best accessory. Let's dive into our top 5 Halloween costume ideas for curly hair. Curly Witch: A classic Hallowe...

Hola hermanas! La hermana mayor, Cory, here. You may know that diffusing your curls can be a game-changer. One of my top tricks after styling my curls is diffusing for the best results. With the right techniques, you can enhance your curl pattern, reduce frizz, and achieve bouncy curls.  Here are...

October is about celebrating the strength and resilience of women entrepreneurs. We're thrilled to honor National Women's Small Business Month. As small business owners we know firsthand the determination and passion it takes to build a brand. So, let's dive into this special month together, hono...