Hermanas, did you know that Hibiscus Flower Extract has wonderful nourishing benefits for your curls? In this blog, we’ll explore the moisturizing and strengthening benefits of Hibiscus Flower Extract found in our Curl Cream and Defining Gel Styling Duo. Growing up, Hibiscus flowers were everywhe...

Hermanas, today we are highlighting Avocado oil, one of the key ingredients found in our Curl Care Conditioner. Avocado is very special to our conditioner as we grew up eating Avocado toast in the Dominican Republic and later on making our own DIY masks to repair our curls. Avocados have always b...

Hermanas, today we are highlighting Rosemary Leaf Extract, one of the key ingredients found in our Curl Care Shampoo, our Curl Care Conditioner and our Hydrating Curl Cream. Do you know that feeling when you find that one secret ingredient that transforms your hair game? Well, let us introduce yo...

Hermanas, today we are highlighting, Marula oil, one of the key ingredients found in our styling products. Did you know we co-developed our formulas with a group of all women chemists right here in the U.S.? Cory, La hermana mayor, learned how to formulate hair care products in 2018. Since day on...

October is Breast Cancer Awareness Month; we are dedicating this blog post to our abuelas Teresa and Socorro. We were both named after them and sadly lost them both due to cancer. We are sharing and celebrating their stories because they are beautiful and inspirational.