As we bid farewell to another incredible year, we're taking a moment to celebrate the wonderful milestones that made 2023 so special for our sisterhood. We kicked off the year with a bang, introducing our rebrand and our new Curl Care Shampoo and Curl Care Conditioner for better scalp health. Fro...

Hey, hermanas! The most wonderful time of the year is here and it's time to accessorize your gorgeous curls with the season’s biggest hair trend, big bows. Our hermana mas menor, Jormary, is home from college and is sharing the easiest and most festive hairstyles for all your holiday fun.  Here a...

Hermanas, today we are highlighting Rosemary Leaf Extract, one of the key ingredients found in our Curl Care Shampoo, our Curl Care Conditioner and our Hydrating Curl Cream. Do you know that feeling when you find that one secret ingredient that transforms your hair game? Well, let us introduce yo...

Hey hermanas! Let's talk about something truly magical this holiday season - music! You know that feeling when a song instantly transports you to a whole new place? Well, get ready to embark on a musical adventure that'll transport you straight to the heart of the Caribbean. Introducing our OCOA ...

Happy Thanksgiving season, hermanas! As the air gets cooler and the leaves turn to shades of amber and gold, it's time to start thinking about how you'll style your gorgeous curls for the big feast. Whether you're gathering with family or friends, these Thanksgiving hairstyles will have you looki...

Hermanas, today we are highlighting, Marula oil, one of the key ingredients found in our styling products. Did you know we co-developed our formulas with a group of all women chemists right here in the U.S.? Cory, La hermana mayor, learned how to formulate hair care products in 2018. Since day on...